Dear Visitor, Welcome to HispanicWise.com

HispanicWise.com is a place on the web to promote my professional communication and business services to individuals, businesses and organizations seeking to target Hispanic/Latino audiences in the USA … and beyond.

The Mission of HispanicWise (my Mission!) is to assist you in building opportunities for doing business with Hispanic/Latino Markets, through a culturally and ethnically aware, no-nonsense, effective bilingual communication services. I am ready to assist non-Hispanic businesses, non-profit organizations, the media, and local government agencies as well as Hispanic-owned small businesses.

By the way, this is Luis Alejandro Bernal, a Naples FL-based, business & communications consultant with about 25 years of experience working for small businesses, business associations, chambers of commerce, non profits and governments all over Latin America, The Caribbean and of course.. Florida!!

Perhaps you have heard about the growing purchasing power of Hispanic/Latinos in the USA. You might be wondering whether your business actually needs tackling such a market: Hispanics? Latinos? American-Hispanics? Immigrants? Same thing, any differences? You probably want to know whether addressing that audience for your business is worth.

Contrary to common beliefs, plain translation of your business messages or hiring somebody who speaks Spanish will not suffice to outreach your Hispanic/Latino target audience. As with any other market segment, you will need a thorough understanding of their uniqueness, as well as their commonalities with the mainstream, in order to effectively marketing to them. You need to be assisted by a professional, business-minded, experienced researcher and communicator who clearly understand your goals as much as your Hispanic/Latino audience.

Worry no more!! You have reached Luis, a Hispanic, wise, professional able to provide business and communications solutions for a sound and rewarding relationship with the Hispanic/Latino market.

Do not hesitate; take advantage of a complimentary hour-long, consultation on your needs and the solutions I will provide. Remember this will be a free, no-obligation meeting. Do not put it off, contact me by phone at 239-877-7686 or e-mail me at Luis@HispanicWise.com. Also we can connect through my blog, Facebook, Tweeter and LinkedIn.