Services

HispanicWise services for

  • Individuals (Hispanic and Non)
  • Small Businesses
  • Non Profit Organizations
  • Local Government Agencies

Hispanic Marketing Communications

Seminar: “Hispanic Marketing Essentials” and others.

  • Your website’s Spanish version creation/maintenance
  • Columns, reports and research for the media.
  • Collateral marketing materials: corporate reports, brochures…..
  • Public Relations on your organization’s behalf
  • English to Spanish:
    • Adaptation
    • Transcreation
    • Translation
  • Specialized in business, marketing, education, public policies and social services.
  • Copywriting, editing, research
  • Speechwriting
  • Ghost writing
  • Ghost blogging

Small Business

  • Business Counseling
  • Business Plans
  • Strategic Planning
  • SWOT Assessment
  • Competitive Assessment
  • Hispanic customers satisfaction surveying
  • Project/Program Evaluation
  • Stakeholder analysis
  • Needs assessments
  • Web surveying
  • Focus Groups

Hispanic Markets – Do They Matter?

Yes they do! Hispanic/Latinos make up the largest ethnic minority in the United States; they are the fastest growing ethnic group in America and the youngest. Immigrants are gradually becoming a minority among them.

Hispanic/Latinos are:

  • 45.5 million o 16.1 percent of US population (July 1, 2007)
  • 20.2 percent of Florida population
  • 21.9 percent of SWFL population
  • 33.8 percent of Hispanics are under age 18 vs. 21.3 percent of non-Hispanic whites (2006)
  • 2.3 percent of Hispanics are over age 65 vs. 15.2 percent of non-Hispanic whites (2006)

The three largest U.S. Hispanic subgroups are Mexicans, Puerto Ricans, and Cubans. Income levels and educational attainment greatly varies among the three groups.

75% of Hispanics speak only English or are bilingual. Nearly half of the adult Hispanic population crisscrosses between the two languages. Over time, Latino immigrants steadily turn from Spanish to English media.

Hispanics’ Buying Power in 2008 is $ 951 billion or 8.9 percent of US total and it grew 349 percent since 1990; they spend more in groceries, phone services, furniture and home improvement, gasoline, clothing and footwear.
Hispanic firms grew by 31 percent between 1997 and 2002 three times faster than the total of US firms.
Florida is the third state among the largest Hispanic Markets (2008 = $101 billion)

US Hispanics are becoming….. “Hispanglos”, as they are:

  • Mostly US born
  • Mostly English Speaking
  • Predominantly Young
  • Gaining the fastest consuming power
  • Highly integrated with American Culture
  • Fully articulated to American Society, its values and institutions
  • The core of the workforce and rejuvenating it.
  • Pushing for training or education opportunities.
  • Highly entrepreneurial, hence making their way into the small business sector.
  • Closer to mainstream American values but always aware and mostly proud of their Hispanic background. I have made up a word for such reality that goes beyond language usage: I called them “Hispanglos”.

The Hispanic/Latino markets are large enough and growing so fast that your business better pay attention. On the other hand, they can be quite complex to understand for those who lack the cultural background, the communication skills and the appropriate marketing experience. Moreover you certainly know that communication, the right message, to the right target, through the proper media, are the essential elements of marketing achievement; you just need a knowledgeable, experienced help, so e-mail me: Luis@HispanicWise.com.